Successful organizations create a powerful vision for all stakeholders and proactively plan their future in a context of shared values and effective teamwork.
Articulate with exquisite clarity their sense of "purpose". At the highest level, "purpose" is captured in a compelling Vision and explicit Mission. At a business unit or team level,"purpose" is defined by goals. At the individual level, "purpose" is defined by goals or Key Performance Indicators.
Develop and effectively communicate a viable "strategy". Viable strategy defines how you will create value for customers and how you will compete and execute more effectively than your competition.
Get all team members understanding the strategy, in alignment with the strategy and actively using the strategy on a day-to-day basis to make tactical decisions.
Formulate strategy at corporate and, if appropriate, business unit level.
Develop healthy leaders that understand the strategy and their critical role in supporting and communicating strategy to all team members.