 | |
|
|
| HOME |
|
MARKETING RESOURCES |
|
Business/Market Action Sequence
|
The "ideal" way things happen in the marketing and business development function is a process of assessment-planning-action-monitoring and course corrections. |
Planning for Your Business/Product
|
Clear criteria and careful planning for new product or business launches will maximize the probability of success. |
Market Plan
|
The most important part of any marketing program is the preparation of the marketing plan, not the implementation of the tactics. |
Marketing Mix - Strategic
|
Good planning and strategy will result in well thought out, effective tactics that support business objectives at the lowest total cost. |
Marketing Mix - Tactical
|
The purpose of any chosen marketing tactic is to support the objectives developed in the strategic market plan. The ideal mix of tactics will deliver solid, measurable results at the lowest total cost to the company. |
Marketing Functions
|
Marketing is a strategic function that should serve as the "quarterback" for the company, aligning internal capabilities with external realities to achieve market and sales goals. |
|
|
|
 Comer & Associates, LLC 5255 Holmes Place Boulder, Colorado 80303 |
|
