MARKETING RESOURCES

Planning for Your Business/Product

1. Establish corporate goals.
2. Develop new product goals.
3. Establish clear criteria for new products and services.
4. Create an "idea bank" of products and services.
5. Evaluate the products and services in the "idea bank" versus
   the criteria established in Step No. 3.
6. Conduct a business evaluation to determine if the ideas make business sense.
7. Undertake one of the following:
   7.1.Pilot program
   7.2.Proto-typing
   7.3.Test market
   7.4.Further market research
   7.5.Any combination that makes sense
8. Update business evaluation (Step No. 6).
9. Develop a business plan.
10. Establish clear standards for measuring success.
11. Launch.