The Marketing Mix-Tactical

The purpose of any chosen marketing tactic is to support the ojectives developed in the strategic market plan. The ideal mix of tactics will deliver solid, measurable results at the lowest total cost to the company.

Tactical Marketing Activities

Sales Activity and Management
Direct sales by company employees
Selling through channels; independent representatives, distributors and OEM's
Strtegic Alliances; Licensing
Customer Service
Warranties
Customer/Market Research
Advertising; Print, Broadcast, Web
Product and Company Literature
Brochures and flyers
Catalogs
Videos
Multimedia presentations on CD's, DVD's and web
Packaging
Brand Management
Trade Shows
Telemarketing
Information Request Fulfillment
Lead Tracking
Direct Mail
Education/Seminars
Event Sponsorship
Private Labeling
Marketing Public Relations; Media tours, Press releases, By-lined articles
Promotions
On-line Presence
Web page
Electronic commerce
Blogs
Podcasts
Search engine optimization
Publishing
Articles
White papers
Books
Marketing Budget Administration and Program Measurement