MARKETING RESOURCES

The Marketing Plan

1. Develop Complete Marketing Background
     Conduct Overall Business Review
Critical Company Factors
Product Review
Target Market Analysis
Sales and Market Share Analysis
Customer Characteristics
Product Awareness
Purchase Rates
Buying Habits
Distribution Analysis
Penetration Analysis
Pricing
Comparative Competitive Analysis
Demand Analysis
Identification of Problems and Opportunities

2. Develop Market Plan
Establish Sales Objectives
Define Target Market
Establish Marketing Objectives
Develop Marketing Strategies
Develop Positioning Strategy
Generate Specific Marketing Tactics
Branding/Packaging
Pricing
Promotion
Advertising
Publicity
Develop Market Plan Budget and Calendar

3. Implement Chosen Tactics in Marketplace

4. Monitor/Evaluate Results of Tactics in Marketplace

5. Modify Strategy and Tactics