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Action Sequence | Plan Bus/Product | Market Plan | Marketing Mix Strategic | Marketing Mix - Tactical | Marketing Functions


MARKETING RESOURCES

Business/Market Action Sequence


graphic indicators

     

BUSINESS PLAN
All Functions
Objectives
 
                                              Market Plan
ASSESSMENT
External Opportunities and Threats
Internal Capabilities and Constraints
  


 
STRATEGIC MARKET PLAN
Broad Approach to Market
Specific Market Objectives
  
 
TACTICAL MARKET PLAN
Specific Tactics
Timing, Budget by Tactic
  
 
IMPLEMENTATION OF TACTICS
Ongoing Investment in Marketplace:
Time, Energy and Money
  
 
MONITORING AND FOLLOW UP
Assess Results of Market Tactics
Continue or Modify
  

 

 
Action Sequence | Plan Bus/Product | Market Plan | Marketing Mix Strategic | Marketing Mix - Tactical | Marketing Functions
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Services | Strategic Planning | Meeting Facilitation |  Marketing Resources | Sales Resources | Clients | Partners

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